Apple is gearing up for its highly anticipated Apple March 2026 launch event, with reports suggesting the company could unveil at least five new devices between March 2 and March 4.
According to Bloomberg’s Mark Gurman in his latest Power On newsletter, Apple is planning a multi-day rollout instead of a traditional live-streamed keynote. The announcements are expected to arrive through a series of press releases on Apple’s Newsroom website, marking a quieter but potentially action-packed launch strategy.
While there may not be a global keynote, Apple has invited journalists and creators to special “Apple Experience” events in New York, London, and Shanghai on March 4. Attendees are expected to get hands-on access to the newly announced devices shortly after they go official.
iPhone 17e With Major Upgrades Expected
One of the biggest highlights could be the iPhone 17e. The device is rumored to bring four significant upgrades over the previous generation, including:
- A new A19 chip
- MagSafe support
- Apple’s C1X modem for faster 5G connectivity
- An N1 chip enabling Wi-Fi 7 support
If accurate, the iPhone 17e could close the gap further between Apple’s “e” lineup and its premium flagships.
Apple Tipped Launch: Low-Cost MacBook, New MacBook Air, Pro and Desktop Refresh Expected Soon
New Affordable MacBook in the Works?
Apple is also said to be working on a brand-new, lower-priced MacBook. Gurman describes its launch as “highly likely.” The device is rumored to feature a 12.9-inch display and may run on the A18 Pro chip — the same processor expected in the iPhone 16 Pro series.
This would be a notable move, as Apple traditionally uses M-series chips in Macs. A more affordable MacBook with fresh color options could signal Apple’s push toward students and mainstream users.
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M5 Macs and New iPads Could Debut
Beyond the iPhone and budget MacBook, Apple may also refresh multiple product lines:
- iPad Air with the M4 chip
- Standard iPad 12 powered by the A18 chip
- MacBook Air with the new M5 processor
- MacBook Pro models featuring M5 Pro and M5 Max chips
Additionally, two new Studio Display monitors are reportedly in development, though launching both at the same time may be unlikely.
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A Busy Start to the Year
This rumored product wave follows Apple’s recent release of the second-generation AirTag, signaling an aggressive start to 2026. If these reports hold true, next week could mark one of Apple’s most significant early-year hardware refreshes in recent memory.
All eyes are now on March 2–4 as Apple prepares to reveal what could be a major lineup upgrade across iPhone, Mac, and iPad.
